BYD Cars Philippines launches “Drive Electric. Love Pinas.” Campaign with the Department of Tourism

BYD Cars Philippines
January 29, 2026

MANILA, PHILIPPINES — Representatives from ACMobility, BYD Cars Philippines, and the Department of Tourism (DOT) gathered at BYD Manila Bay for the ceremonial contract signing of the “Drive Electric. Love Pinas.” campaign. This strategic partnership aims to promote sustainable land travel across the Philippines through a nationwide electrified drive from North to South using BYD vehicles. The journey will also be supported by ACMobility’s robust, end-to-end charging infrastructure.

“This partnership between ACMobility, BYD, and the Department of Tourism is a defining moment for sustainable travel in our country. Together, we are leading the charge to reshape the way Filipinos travel and experience the Philippines. By breaking the old mold of mobility we are able to fuel tourism with zero emissions,” says Jaime Alfonso Zobel De Ayala, CEO of ACMobility.

Representatives from the Department of Tourism, BYD Cars Philippines, and ACMobility come together for the ceremonial contract signing of the “Drive Electric. Love Pinas. campaign (from left): Assistant Secretary Czarina Zara-Loyola (DOT), Wil Dasovich, Carla Buencamino (Head of Mobility Infrastructure, ACMobility), Jaime Alfonso Zobel de Ayala (Chief Executive Officer, ACMobility), Secretary Christina Garcia Frasco (DOT), Bob Palanca (Managing Director, BYD Cars Philippines), Undersecretary Shahlimar Hofer Tamano (DOT), Assistant Secretary Sharlene Zabala-Batin (DOT), and Dino Obias (Chief Marketing Officer, ACMobility).

The initiative leverages ACMobility's Philippine EV Spine, a nationwide network designed to enable seamless long-distance electric travel from Pagudpud to Pagadian. By integrating EV infrastructure with DOT Tourist Rest Areas, the campaign seeks to highlight key Philippine destinations and drive economic growth through accessible mobility.

“The ‘Drive Electric. Love Pinas.’ campaign is a transformative step in our mission to champion a tourism industry that is substantive, purposeful, and deeply rooted in stewardship. The initiative aligns tourism development with national policy directions on sustainability and clean energy, ensuring that as we move toward recovery and transformation, we do so with a clear commitment to environmental responsibility,” says Christina Garcia-Frasco, Secretary of the Department of Tourism. 

The BYD Shark 6 DMO is built for long-distance, all-terrain travel, making it an ideal companion for the nationwide “Drive Electric. Love Pinas.” journey from North to South.

The campaign will kick off in the first quarter of 2026 and will be led by Filipino-American Travel Vlogger, Wil Dasovich, serving as the Lead Navigator. Dasovich will embark on a groundbreaking road trip across the Philippines to rediscover local culture and landmarks. His journey is designed to amplify the DOT’s “Love the Philippines” messaging by showcasing storytelling-driven travel that leaves no carbon footprint behind.

“With this partnership, we are delivering more than just world-class electric vehicles; we are also providing Filipinos the ultimate freedom to explore our beautiful country with absolute peace of mind. We are proud to prove that with BYD and the right infrastructure, there are no boundaries to how far our passion for sustainable local travel can take us,” says Bob Palanca, Managing Director of BYD Cars Philippines.

Filipino-American travel vlogger Wil Dasovich, Lead Navigator of the “Drive Electric. Love Pinas.” campaign, is seen atop the BYD Shark 6 DMO, symbolizing the start of a nationwide journey that will spotlight Philippine destinations while advancing sustainable land travel in partnership with BYD Cars Philippines, ACMobility, and the Department of Tourism.

For more information on the existing vehicle lineup and electrified solutions of BYD Cars Philippines, visit bydcarsphilippines.com.